Welcome!

Arthur McKeown

Work in progress after DAY 2 17 October 2014 

This is work in progress to complement the face to face to face delivery of the module in 2014-2015.
Do not pay for anything; that said, some of these resources are supported by advertising or have premium areas available by subscription.
I have added a Contact me! form at the bottom of this page; please use it to confirm you can see these pages. Also, I will appreciate a succinct 80 word message in which you introduce yourself - your career to date, your current organisation and its activities, plus a description of your role there..
You can also use it for any questions, queries or quibbles you may have.
Please do not take everything too seriously!

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Hank Lucas, University of Maryland.

His MOOC is available here.

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Saturday evening ... 
GIIMME TIME ...

James V Green, University of Maryland

His MOOC is now available here.

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Lynda Gratton

Simon Bridge

Michael McQuillan

Extra resources

University of Ulster

Marketing Mentor     username ulster password ulster

HBR 1985 - Rich and Gumpert

HBR 1997 - Sahlman